CASE STUDY
Friends Schools League
Friends Schools League is a High School Conference who was in need of a complete rebranding. I assisted in the development of the logo and brand identity and took on the coding of the website. I continue to assist in keeping their digital assets and website up to date and functioning.
SERVICES: Brand Strategy, Brand Identity, Logo Development, Digital Design, Web Design & Development
The Challenge
The previous website was developed strictly with tables of score from years past. The challenge was to develop a new brand website, introducing the conmmunity that FSL Athletics was up to date with the current internet.
The Goal
Develop a new visual identity and develop a current website. To also continue to manage and support the staff of the Friends School League and provide a space for the people of the Philadelphia area to check in on the conference.
Updated Personality
The idea was to embark on a journey of transformation, we proudly presented the Friends Schools League with a fresh new look.
After reading through their history, established in 1981, FSL has thrived as a united coalition of nine prominent Philadelphia area independent schools, driven by a shared vision for interscholastic athletics. Our foundation remains deeply rooted in the Quaker ethos, underscoring the importance of wholesome competition within the framework of a tight-knit community and shared values.
The FSL Legacy represents the culmination of our unwavering commitment to excellence in sports, where athletics serve as a catalyst for student-athletes' learning, growth, and development.
