CASE STUDY

ARCdI

ARCdI provides education, technical assistance, and professional support services to stakeholders on campuses and in communities engaged in public interest design, adaptive resilience, capital planning, and innovation work, while highlighting the central role of design in place-based education, civic engagement, social justice, and community and economic development efforts.


SERVICES: Brand Strategy, Brand Identity, Logo Development, Digital Design, Web Design & Development

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The Challenge

Ray, the founder of ARCdI, wanted to develop a community focused on a collaborative nexus between campuses and their surrounding communities. Built upon an inclusive and transparent process that results in mutually beneficial outcomes, including strengthened social, economic and environmental infrastructure development.

The Goal

First to create a visual identity and next a website to provide education, technical assistance, and professional support services to stakeholders on campuses and in communities engaged in public interest design. 

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Gradational Reciprocality

We found inspiration based on the idea of gradational reciprocality, where all the structural members are relying on / interlocking each other. With that in mind, the logo was created to allow for integration, coherentism, connectivity, simplicity, and symmetry. This makes it the perfect symbol for the organization’s mission and values related to design, public engagement, responsibility, process, connectedness, and collaboration.

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